Corporate Strategy Essay Example | Topics and Well Written Essays - 3500 words - 1

Corporate Strategy - Essay Example It is a company owned by Dipti Mahapatra in India and has been in the business for close to two decades. Having started in the year 1988, this company started out as a small unit with four tailors and has now gone ahead to become one of the most prestigious names in interior decoration in the state of Orissa. The demand for Dipti’s products grew and there was a market for interior decoration. By 1993, Dipti was busy undertaking several turnkey projects for complete furnishing of guest houses, hotels, as well as the Governor’s residences in the state of Orissa. Orissa is a small state in the Eastern part of India. It is cut off from any major development that takes place elsewhere in the country. For this reasons, Dipti wanted to shift. Following are the problems that she has encountered: Before laying down the formal plan of action, it is necessary to understand the elements that will be involved in the strategy that has been developed later in the paper, from the perspective of the company. This will help us understand the exact application of the theories through the length and breadth of the paper. A major part of Dipti’s plan of action must include following a strategy based on gaining competitive advantage as well as achieving sustainable entrepreneurial growth. Let us first examine competitive advantage to see how and where it will fit in with the overall growth and expansion of the Anukul group. Michael E Porter has paved the way for revolutionary strategising trends and a whole new perspective on competition through his competitive advantage theory. In the corporate world, Porters first book Competitive Strategy (1980), which he wrote in his thirties, became an international best seller, and is considered to be an authoritative piece of work on corporate strategy. The book, which has been published in nineteen languages and re-printed approaching sixty times, changed the way business leaders’ minds worked. Further,

Critically evaluate the ways by which e-commerce companies use social Essay

Critically evaluate the ways by which e-commerce companies use social media to enhance their business model - Essay Example (Ambrosini and Bowman, 2009). Here we have an example of Overstock closeout comparable like ebay and Amazon in sense of sales management firm however it’s different because of its integration of social network into the social group. It encourages users to establish online presence through personalized home page with personal information and history, photographs, connects their online shopping preferences and return policies. User can become a member of social network by becoming friend with an already user and 2ndly the one who purchase or sell become the piece of business network where each connection connecting two users implies one or more earlier budgetary transactions. The most widely recognized example of a B2c application is a retail web site featuring the business items or services that might be directly purchased by the consumer. The importance of B2c varies significantly from organization to organization. For some companies that run a chain of retail stores, B2c ought to be one of the most critical pieces of their Internet strategy (Maddox and Blankenhorn, 1998). Business to Business (B2B) - Forging new relationships between businesses is becoming basic for businesses to survive and bloom in this increasingly quick paced world. Examples of B2b applications include encouraging transactions for products/services between companies, selling merchandise/services on the Internet to businesses, and production network integration. Another example is online procurement of products starting with one organization then onto the next (Maddox and Blankenhorn, 1998). Consumer to Consumer (C2C)Â  - C2C applications involve consumers directing commerce directly with other consumers. This clearly means that the organization encouraging the transaction must discover some non-customary revenge stream. This could be a little reduced of the transaction, a service fee, advertising, or some